🔗 Share this article

TikTok is introducing a new feature that allows them to lessen the volume of artificial intelligence-produced media appearing in their feeds. This step comes as the platform announced that it currently hosts in excess of 1 thousand million content made with AI.

Pilot Phase and Launch

The new functionality is being tested over the following weeks before a widespread release. This development aligns with a surge in AI-generated material, spurred by recent content generation software.

AI Content on Other Platforms

It has been noted that nearly 10% of the quickest rising content creators on a popular video site exclusively feature content made by AI. A large amount of this output is considered mass-produced AI material, a term for inferior, factory-style content that is often absurd or bizarre.

“We know from our community that numerous viewers enjoy content created using AI tools, including digital art to science explainers, and we intend to give people the power to adjust the amount of that, according to their own likes,” commented a platform representative.

Volume and Proportions

The platform shared that there are currently over a billion videos on its service labeled as made with AI. Overall, more than 100 million pieces of content are submitted to the app every day, making AI content a relatively small part of its overall inventory.

Customizing Your Feed

Users will be in a position to limit or boost the level of AI content they watch by using the topic control setting in the app and selecting “AI-generated content”. Further subjects that can already be adjusted under the tool encompass politics, fashion, beauty, and choreography.

Content Labeling and Policies

TikTok’s policies mandate creators to identify convincing AI-generated content, and it forbids dangerous fake videos of well-known individuals or critical incidents. Any authentic-looking artificial content that is unmarked can be removed under its terms of service.

Additionally, the platform will henceforth apply an “AI-made” watermark to content created with its built-in AI features, or flagged by an collaborative effort for identifying content made by AI. This step is designed to help prevent users from attempting to bypass the tagging system.

Educational Initiatives

The company is also establishing a $2m educational fund for specialists and groups to develop informative material about ethical AI use. This initiative will support charitable organizations focused on educating computer science.

Moderation Strategy

The video-sharing app has justified its content review process, amid discussion over intentions to cut jobs for numerous review team members in the United Kingdom. TikTok is expected to eliminate a significant number of roles in its content moderation division in London, with trade unions and internet security professionals raising concerns that people are being substituted by AI moderation.

A company official clarified that human moderation would remain essential, but automated tools can protect employees by filtering out the most distressing content prior to it has to be seen by people. TikTok stated a significant reduction in explicit and harmful content handled by safety staff over the past year due to reliance on its AI tools.

It is vital to combine humans and technology to maintain a secure environment,” the official commented. “We’ll have humans as part of that process, but we additionally believe it’s extremely critical to minimize viewing of harmful content as rapidly, which is the area in which a significant AI assistance is really helping us process content quickly.”